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  <title>跑者留言版 : 從擴散到凝聚-2015馬拉賽事年度回顧</title>
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   <title>從擴散到凝聚-2015馬拉賽事年度回顧 : 有人質疑是不是跑馬熱潮已退？2015全年從量的分析、質的改變...</title>
   <link>http://www.taipeimarathon.org.tw/forum/forum_posts.asp?TID=21256&amp;PID=278145#278145</link>
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    <![CDATA[<strong>作者:</strong> <a href="http://www.taipeimarathon.org.tw/forum/member_profile.asp?PF=52" rel="nofollow">tgchen</a><br /><strong>Subject:</strong> 21256<br /><strong>發表於：</strong> 2016-12-13 at 10:52pm<br /><br /><p ="Ms&#111;normal"><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">有人質疑是不是跑馬熱潮已退？</span><span lang="EN-US">2015</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:  minor-latin;mso-fareast-font-family:新細明體;mso-fareast-theme-font:minor-fareast;  mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">全年從量的分析、質的改變、以及運動大環境的觀發現，這是跑步運動從擴散到凝聚的轉變，各自朝健全的目標邁進。</span>&nbsp;</p><p ="Ms&#111;normal"><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">量的分析得知</span><span lang="EN-US">2015</span><span style="font-family:  &quot;新細明體&quot;,serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:新細明體;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:  Calibri;mso-hansi-theme-font:minor-latin">竄升至</span><span lang="EN-US">165</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:  minor-latin;mso-fareast-font-family:新細明體;mso-fareast-theme-font:minor-fareast;  mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">場以上新紀錄。另就地域區分，北部場次最多達</span><span lang="EN-US">60</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">場以上佔約</span><span lang="EN-US">40%</span><span style="font-family:  &quot;新細明體&quot;,serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;  mso-fareast-font-family:新細明體;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:  Calibri;mso-hansi-theme-font:minor-latin">。依次為中部</span><span lang="EN-US">27%</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:  minor-latin;mso-fareast-font-family:新細明體;mso-fareast-theme-font:minor-fareast;  mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">及南部</span><span lang="EN-US">40%</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">。把花東和離島加起來合計</span><span lang="EN-US">10%</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:  minor-latin;mso-fareast-font-family:新細明體;mso-fareast-theme-font:minor-fareast;  mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">。</span>&nbsp;</p><p ="Ms&#111;normal"><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">質的改變發現全年賽事至少保有三項特質，包括鄉野馬拉松受歡迎、小超馬橫行、運動多樣化。首先，簡單的說就是鄉村包圍城巿。因為五都馬拉松乏善可陳，全國最受歡迎馬拉松竟然在田中小鎮，可以說八成上的熱門賽事都轉向越野或鄉野。</span>&nbsp;</p><p ="Ms&#111;normal"><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">其二小超馬盛行：說馬拉松太超過、說超馬有點不足。</span><span lang="EN-US">42.2K</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:  minor-latin;mso-fareast-font-family:新細明體;mso-fareast-theme-font:minor-fareast;  mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">、</span><span lang="EN-US">43</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">、</span><span lang="EN-US">44</span><span style="font-family:&quot;新細明體&quot;,serif;  mso-ascii-font-family:Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:  新細明體;mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;  mso-hansi-theme-font:minor-latin">、</span><span lang="EN-US">45K</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:  minor-latin;mso-fareast-font-family:新細明體;mso-fareast-theme-font:minor-fareast;  mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">的馬拉松賽事逐漸增多至一年數十場。自助超馬賽更超越距離與界限，海擴天空涵蓋高原越野、古道山徑任何距離都在所不惜。</span>&nbsp;</p><p ="Ms&#111;normal"><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">其三馬拉松賽事多樣化。小超馬盛行，自助超馬也形成堅固的分眾，他們重寫馬拉松的定義。為了下半年登錄問題衍生茶壼�堛滬滂�</span><span lang="EN-US">-</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">「馬拉松普查六五事件」。運動不拘地點、地域與形式，美女明星、</span><span lang="EN-US">EMBA</span><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:Calibri;mso-ascii-theme-font:  minor-latin;mso-fareast-font-family:新細明體;mso-fareast-theme-font:minor-fareast;  mso-hansi-font-family:Calibri;mso-hansi-theme-font:minor-latin">加入運動學分，也推升俊男美女來參與。其中惟有台灣百回馬拉松協會黃政德會長，他一本初衷，以公益維持「跑者廣場」網頁運作，凝聚馬拉松運動的認同。</span>&nbsp;</p><p ="Ms&#111;normal"><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">總之，從擴散到凝聚的翻轉，馬拉松場次及參賽人數與階層增多而擴散了，進而產生凝聚效應，形成不同的分眾團體朝更健全方向發展。感佩黃政德會長的堅持，在翻轉中讓馬拉松運動產生強大的凝聚效果。</span>&nbsp;</p><p ="Ms&#111;normal"><span style="font-family:&quot;新細明體&quot;,serif;mso-ascii-font-family:  Calibri;mso-ascii-theme-font:minor-latin;mso-fareast-font-family:新細明體;  mso-fareast-theme-font:minor-fareast;mso-hansi-font-family:Calibri;mso-hansi-theme-font:  minor-latin">全文點閱</span> <span lang="EN-US"><a href="http://www.tgchen.net/2016/12/2015_8.html" target="_blank" rel="nofollow">http://www.tgchen.net/2016/12/2015_8.html</a><o:p></o:p></span></p><div id="UMS_TOOLTIP" style=": ; cursor: pointer; : 2147483647; : transparent; top: -100000px; left: -100000px;"></div>]]>
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